Monday, November 15, 2010

Report warns of continuing violations of code on breast milk substitute marketing

Many manufacturers of breast milk substitutes continue to violate an international code on marketing, a new report published last week says.

The report analysed the promotional practices of 16 international baby food companies and 14 bottle and teat companies between January 2002 and April 2004. It was published by the International Baby Food Action Network, a coalition of public interest groups working to reduce infant morbidity and mortality, as part of its ongoing monitoring of compliance with the international code of marketing of breast milk substitutes and relevant resolutions of the World Health Assembly.

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